Updated 30 October 2026 · 4 min read
A good website rarely starts from a list of pages. It starts from a simple question: what should a visitor be able to understand and do, in a few seconds, on a phone?
What the site needs to do
Put it in one or two sentences: get calls for quotes, show your work, receive appointment requests, present a product range. Everything else follows: the pages, the order of information, where contact sits.
What to gather
- What you do, who for, and what sets you apart.
- The questions customers ask you most often.
- Your best photos: projects, products, premises, your team if you wish.
- Practical information: area served, opening hours, contact details.
- Two or three websites you think get it right, and why.
- Access to your domain and current tools, if any.
Keep, improve or rebuild
A redesign isn't always needed. An existing site can sometimes be clarified: a sharper message at the top of the page, more visible contact details, better-prepared images. The free first audit is there to sort that out.
What needs particular care
An online shop, built-in booking or a client area can't be improvised: they're assessed per project and for feasibility, often building on an existing tool. And no website can guarantee a Google ranking: clean technical foundations and useful content are where it starts.