Louis Frimaudeau
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Resources

Straight answers to the questions people ask before ordering a film, UGC videos, a property video or a website.

Commercials · 4 min readWriting the brief for an AI commercialThe information that lets me propose the right direction from the first conversation: goal, audience, what must be seen, references, constraints and formats. Commercials · 4 min readChoosing the video formats for a campaignLandscape, vertical, square: why formats are decided before creation, and how to match them to your channels. Creative direction & hybrid production · 4 min readRunning a campaign that combines film, UGC and product visualsWhat each format brings, in what order to produce them and how to keep one world, based on the ORBEL campaign. Real estate video · 5 min readPreparing and animating property photos: what works, what breaksWhich photos to take for a property video, which camera moves look right, and which details AI still distorts. A practical guide. Real estate video · 5 min readAI furnishing and renovation projections: showing potential without misleadingWhat a furnishing projection or renovation visualisation can show, what it must never change, and how to present it. AI UGC videos · 4 min readWriting the brief for five AI UGC videosWhat to send, how to split five videos between takes and angles, and what an AI-generated presenter must not say. Websites · 4 min readPreparing a new website or a redesignWhat's worth gathering before a first conversation: what the site needs to do, the pages you need, content, images and what already exists.