Black Opium
A campaign imagined around the fragrance: an advertising film and a set of product visuals, sharing the same 3:4 frame.
Not commissioned by or affiliated with Yves Saint Laurent.
Intent
Building a complete campaign rather than a single film: the film and the visuals share one frame so they echo each other across placements. A fully generative production.
My role
Creative direction · Art direction · AI generation · Product visuals · Edit · Post-production · Sound design
Visual choices
Night, texture, reflections and the sensory tension of fragrance.
Formats
Film · 18 s · Portrait 3:4 · 7 product visuals
Product visuals
