French Bee
A campaign film for two long-haul destinations, built through generative imagery.
Intent
French bee was opening two new destinations, the Maldives and Sri Lanka. I made the film announcing them, created entirely with AI.
My role
Creative direction · AI generation · Edit
Visual choices
Letting light, water and atmosphere make people want to leave.
Constraint
The intent: make people want to pack their bags just from watching, keeping emotion and a real signature even when every image is generated.
Formats
Film · 1 min 14 s · Vertical 9:16
Film stills
