Updated 30 October 2026 · 4 min read
Five 15-second videos means little time and many choices. A good brief fits on one page and answers three questions: what to show, to whom, and where the videos will run.
What to send
- The product link, or sharp photos from several angles
- The main benefit, in one sentence
- Two or three secondary points
- The target audience and the tone you want
- Platforms and placements (feed, stories, paid ads)
Takes or different angles?
Both make sense. Five takes on one angle (same message, different hooks) help test what holds attention. Five different angles (use, detail, comparison, moment of life…) cover more ground. You can also mix: say two angles, one of them in three hooks.
The first three seconds
In a vertical feed, a video is won or lost before the third second. A brief that suggests one hook per video helps: a gesture, a question, a close-up product detail.
What an AI presenter must not say
The presenter is generated: they haven't used your product. So I don't write fake testimonials (“I've been using it for three months”, “my skin changed”). The script presents the product, shows its use and benefits, without inventing lived experience.
Ad platforms have their own rules on AI-generated content: check them for your placements before going live.
Price
The pack of five 15-second videos costs €250, or €50 for a single video. The brief is where we settle the production details together.