Louis Frimaudeau
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Personal conceptFilm, AI UGC and product visuals · 2026

ORBEL

One campaign, four formats: a single football jersey carried by a commercial, three UGC videos, product scenes and an animation.

Not a client commission.

01

Commercial

The 30-second spot, in 16:9.Commercials

Intent

Showing how one product world carries from format to format: film, UGC videos, visuals and animation.

My role

Creation of the videos and visuals

Visual choices

A retro football world: the city, a café, a rooftop at sunset, a night match, with the jersey at the centre.

Formats delivered

Commercial, 30 s · 3 UGC videos, 15 s · 3 product scenes · Product animation, 10 s

02

UGC videos

Worn on camera15 s
In the studio15 s
Up close15 s

Three 15-second videos with one presenter: the jersey worn, shown in the studio, then up close.

AI UGC videos · €250 pack
03

Product scenes

ORBEL · On a hanger, in the studio
On a hanger, in the studio
ORBEL · On a chair, late-afternoon light
On a chair, late-afternoon light
ORBEL · On the bonnet of a car, outdoors
On the bonnet of a car, outdoors

Product visuals & animation

04

Product animation

Ten seconds around the jersey with a 3D look, shown here as video.

Product visuals & animation

Further reading

Commercials · 4 min readChoosing the video formats for a campaignLandscape, vertical, square: why formats are decided before creation, and how to match them to your channels. Creative direction & hybrid production · 4 min readRunning a campaign that combines film, UGC and product visualsWhat each format brings, in what order to produce them and how to keep one world, based on the ORBEL campaign. AI UGC videos · 4 min readWriting the brief for five AI UGC videosWhat to send, how to split five videos between takes and angles, and what an AI-generated presenter must not say.

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