Louis Frimaudeau
Discuss a project

Running a campaign that combines film, UGC and product visuals

What each format brings, in what order to produce them and how to keep one world, based on the ORBEL campaign.

Updated 30 October 2026 · 4 min read

ORBEL jersey on a hanger, in the studio (personal concept)
ORBEL jersey on a hanger, in the studio (personal concept)

A campaign doesn't need a single format. A film sets up a world, UGC videos show the product in use, visuals serve the product page and ads. The hard part is making them hold together.

What each format brings

  • The film: the world, the emotion, the launch.
  • UGC videos: the product worn or used, several hooks to test.
  • Product visuals: product page, static ads, social.
  • Product animation: texture and shape, in a few seconds.

In what order

Direction comes first: world, palette, references. Once approved, it becomes the rule for every format. The product must stay identical from piece to piece; that's the first thing checked.

ORBEL, one campaign in four formats

ORBEL is a personal concept built around a retro football jersey: a 30-second film (the city, a café, a rooftop at sunset, a night match), three 15-second UGC videos with one AI-generated presenter, three product scenes and a 10-second animation. Each format was designed for its use, in the same world.

What it means for the quote

UGC videos have a public price (a pack of five for €250). The film, visuals and animation are quoted per project, depending on the number of pieces and formats.