Chanel Coco Mademoiselle
“The Escape”: a 30-second film imagined around Coco Mademoiselle, from box to bottle.
Not commissioned by or affiliated with Chanel.
Intent
Imagining a launch film for Coco Mademoiselle in which the bottle escapes its box, moves through a glass installation and a silk veil, then returns to its packaging.
My role
Creative direction · AI generation · Edit · Sound design
Visual choices
Every shot starts from a real material of the product: the faceted glass, the gold collar, the colour of the juice, the black ribbon on the bag. A white studio, then a finale on black.
Constraint
Keeping the bottle, stopper and label identical from shot to shot. A rule set in the production bible: no text is generated.
Formats
Film · 30 s · Horizontal 16:9
Film stills
