Louis Vuitton Trunk
A visual exploration of material, movement and the codes of luxury leather goods.
Not commissioned by or affiliated with Louis Vuitton.
Intent
A personal exercise: making an ad for the Louis Vuitton × Murakami trunk on my own, with AI, in a few days. I took it out of its usual pop world and set it alone in a field at sunset. It opens, a few petals drift away.
My role
Creative direction · Art direction · AI generation · Edit
Visual choices
Taking the trunk out of its usual pop world: a field, sunset light, a single gesture.
Constraint
The hard part wasn't technical: keeping one clear idea and holding consistency from shot to shot.
Formats
Film · 30 s · Horizontal 16:9